Bill has shot a (not surprisingly) professional ad. The point he makes about people using discarded pizza boxes to make campaign signs for him is cool and also subtle in a couple of ways. It makes a point about outrageous campaign costs. It also addresses how people don't have money to spare right now, but with stuff they'd usually throw away, they can do their part. It was a refreshing break from the usual jacket-over-the-shoulder shot wedged between close-ups of a (not actually) thoughtful candidate listening to the voters. Of course the candidate, once elected, sells out (or already has; that's how the ad was paid for). Bill will be his own person in the office if elected. That comes across in the ad, too.