Civil Discourse Now

Where the far left and far right overlap for fun and enlightenment

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2012 elections: negative political ads in our so-called civil discourse.

   People purport to hate negative political ads on TV.  By "negative ads" I mean ads aimed mainly at trashing one candidate.  Polls that I have read consistently indicate over 60 percent (60%) of respondents do not like negative ads. Yet research and personal observation indicate negative political ads "work." They motivate some people to move, not so much "for" one candidate, but "against" the candidate at whom the ad is aimed (thereby helping the candidate in whose interest the ad was…

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Added by Mark Small on April 30, 2012 at 6:08am — 1 Comment

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